How to Create Polls, Surveys & Petitions on your Labour website

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In today’s digital age, having a robust online presence is crucial for Labour members, candidates and groups looking to promote campaigns and continually grow electoral support. Labour campaigns must have a solid online presence to connect with voters and gain support. To achieve this, they need to use a combination of website, social media and email marketing strategies to reach potential voters where they spend most of their time – online.

There are 100s of features to choose from when designing a political website. Over the past decade, technological advances have fundamentally changed how websites are developed. Regular internet users, who often view 1000s of websites yearly, are acutely aware of well-designed websites and those designed poorly using outdated technology.

While traditional campaign tactics like door-knocking and street surgeries are still important, the rise of social media and the importance of a Labour website cannot be ignored. Using website and social media marketing strategies can be a winning combination that helps Labour campaigns engage with voters, build campaign support, and ultimately increase their chances of electoral success.

Over fourteen years of experience in website design and digital marketing have given us the expertise to recommend the essential strategies and features every Labour website should incorporate.

This article outlines the top strategies and features you should use on your website to promote polls, surveys and petitions. When used correctly, the strategies can serve as a critical aspect of the marketing campaign to increase a Labour website’s engagement and gain support from voters in constituencies and wards across a local authority area.

Would you like us to develop your website, digital marketing and election strategies? Contact us at [email protected]. Our team are available 24/7 to help and would love to hear from you.

Website vs Social Media

Over the past decade, political campaigns have increasingly relied on online marketing strategies to reach and engage potential voters. While social media platforms like Facebook and Twitter, and recently Threads by Instagram, have become essential tools for political campaigns, a well-designed and optimised website can provide unique advantages that social media cannot match. In 2023 and as we look ahead to the May 2024 general election, you should use targeted website strategies to promote your campaigns and increase your chances of electoral success.

Here we’ll explore the advantages of using website strategies compared to social media and how they can increase your chances of electoral success.

– Content, Style and Messaging

One of the primary advantages of a website over social media is the control it offers over content and messaging. On a website, you can comprehensively present your campaigns and policy positions and organise them without being limited by character counts or the algorithmic whims of social media platforms. A website allows you to post longer, more in-depth content, such as policy papers, that may not be possible on social media.

A website also allows for control over branding, design, and tone. Unlike social media platforms, which limit the design and layout of profiles, a website allows for complete customisation to reflect the brand for your campaign.

– Flexibility and Customisation

A website also offers greater flexibility than social media platforms. You can tailor the website’s layout, features, and content to meet voters’ needs and preferences. For example, the website can include interactive elements such as polls, surveys, and sign-up forms, allowing voters to engage with your campaigns and provide feedback. The website can also include detailed information on your background, experience, and qualifications, which may not be feasible to present in full on social media platforms.

– Credibility and Professionalism

A well-designed and professional-looking website can give your campaign credibility and professionalism. A website allows more customisation and control over your image and message. It can be a hub for all campaign-related information, such as your policy positions, biographical information, and upcoming campaign events.

– Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is optimising a website’s content and structure to improve its ranking in search engine results pages. A website allows more extensive and effective SEO strategies than social media pages. By optimising your website for search engines, you can increase its visibility to potential voters searching for information on your campaigns. A website’s content and structure can be optimised for specific keywords and phrases relevant to your campaign and policy positions, making it more likely to appear in search engine results pages (SERPs). In contrast, social media pages are less easily discoverable via search engines, and the content is less customisable for SEO purposes.

– Analytics and Data Insights

A website provides better data insights than social media platforms. Using tools like Google Analytics, you can track website traffic, monitor user behaviour, and gain insights into which pages and content are most popular among voters. This data can be used to better adjust your website’s content and design to meet your voters’ needs and preferences and refine the marketing strategy.

– Long-Term Value

A website provides long-term value to a political campaign. While social media posts are ephemeral and can easily be lost in the shuffle of a constantly changing feed, a website provides a more permanent online presence. An optimised website can continue to generate traffic after your campaign has ended.

Email vs Social Media

Over the past decade, email and social media marketing have become crucial tools for political campaigns to connect with voters, mobilise support, and drive engagement. But when campaigning in future elections, which channel should you prioritise: email marketing or social media marketing? Here we’ll explore the advantages of email marketing compared to social media marketing when campaigning against opposition parties in 2023.

One of the most significant advantages of email marketing is that it offers a high degree of reach and targeting. Email marketing lets you directly reach out to voters who have opted-in to receive updates and newsletters. Furthermore, you can segment your email lists based on various criteria such as demographics, voting history, and geographic location, allowing for more targeted messaging.

Many people go on Facebook for entertainment. Many voters may be reluctant to talk about politics or even ‘like’ a political party or a Facebook post. It’s possible to use mass email marketing tools to send weekly updates to voters on investment in the local area, your achievements, and information on the work that you are doing to help them. These email updates are done privately between you and your constituents.

Unlike social media platforms, you own the email lists entirely, and there is no risk of losing access to the data. This ownership allows you to communicate directly with supporters without relying on intermediaries such as social media algorithms.

Email marketing also provides detailed metrics and analytics, allowing your campaign to track engagement, open, and click-through rates. This data can then be used to refine messaging, improve targeting, and optimise your campaign strategy.

Email and social media marketing each channel has its unique advantages and differences. While email marketing offers greater control, ownership, and targeting, social media marketing provides wider reach, real-time engagement, and user-generated content. The most intelligent approach would be integrating both channels into your marketing strategy to achieve victory in future elections.

Best content strategies

Email marketing is an essential component of any successful political campaign. Building a strong email list will allow you to communicate with potential voters, promote your campaigns and policies, and recruit supporters and volunteers to join your campaign.

Here we’ll explore the best strategies and ways to build email lists on your website and social media.

– Use a signup form

The easiest and most effective way to build an email list is to place a signup form on your campaign website. This form should be prominently displayed on the homepage and include a clear call-to-action that encourages visitors to sign up for your email list, such as the weekly campaign newsletter.

An email newsletter signup form is an effective way to capture the attention of website visitors and turn them into potential supporters. Placing a prominent signup form on your website will encourage visitors to take action and stay connected with your campaigns, allowing you to build an email list of supporters quickly. This allows you to communicate with many voters simultaneously without incurring high costs.

There are 100s of styling options available for integrating a signup form onto your website, each with different customisation options for the colour scheme, graphics and form fields. As with online surveys, polls and petitions, using a signup form during an election campaign can gather thousands of email addresses and build electoral support to defeat opposition parties in future elections.

– Use social media

Social media is an effective tool for building an email list. Encourage your followers to sign up for your campaign updates by including a call-to-action in your posts and promoting your signup forms in your social media bios.

– Host events, surgeries and advice sessions

Hosting events, surgeries, and advice sessions is a great way to build your email list. Encourage attendees and voters to sign up on your website, providing their name, email address and other helpful information.

– Use petitions, surveys, and polls

Petitions, surveys, and polls are effective for building an email list. These tools allow you to engage with voters, gather their contact information, and demonstrate your commitment to campaign on the issues that matter the most to them.

By incorporating polls, surveys and petitions into your campaign website, you can create a dynamic and interactive online presence that encourages voter engagement and participation. These tools provide a unique opportunity to gather feedback from voters, understand their concerns, and tailor campaign strategies accordingly.

Polls and surveys are a great way to gather quantitative data about voter opinions and attitudes. Using online polling and survey tools, you can quickly and easily gather feedback on various issues, including policy priorities and election issues. This data can then be used to inform campaign messaging, target specific voter groups, and track changes in public opinion over time. In addition to gathering quantitative data, polls and surveys can engage voters and build relationships.

Creating petitions on a website will enable you to mobilise support and generate momentum around particular issues. Polls, surveys, and petitions can generate media coverage and build buzz around your campaigns. By highlighting the results of polls and surveys, or the number of signatures on a petition, you can create a sense of momentum around the issues you care about.

– Use content lockers

Like newsletter signup forms, content lockers can be a powerful tool to build email lists and engage with your supporters. Inline content lockers are a fantastic feature to grow email lists by hiding the most valuable site content until a voter submits their name and email address.

The key to content lockers’ success is to offer value to your voters. The content must be compelling enough for voters to take the extra steps required to access the content. Voters need something different to spark their interest and drive them to action.

An example of a content locker is informing voters on social media about the results of a recent petition, survey or poll you’ve conducted. Once voters click on this link, they’ll be directed to a page on your website where the information they want to read is hidden behind a locker. Once they submit their name and email address, your website will reveal the article’s contents and results. The strategy could be used on other topics and issues that interest your voters.

The content lockers can be set up to use modern styles and pre-designed templates, with the ability to export entries to services such as MailChimp, AWeber, GetResponse, Campaign Monitor and Sendy. Alternatively, when voters submit their name and email address on a content locker, this information can be automatically migrated to a pre-defined Mailchimp email list.

Polls, Surveys & Petitions

By incorporating polls, surveys and petitions into your campaign website, you can create a dynamic and interactive online presence that encourages voter engagement and participation. You can leverage the power of polls, surveys, and petitions on your Labour website in 2023 to engage with your voters and increase your chances of future electoral success. These tools provide a unique opportunity to gather feedback from voters, understand their concerns, and tailor campaign strategies accordingly.

Polls and surveys are a great way to gather quantitative data about voter opinions and attitudes. Using online polling and survey tools, you can quickly and easily gather feedback on various issues, including policy priorities and election issues. This data can then be used to inform campaign messaging, target specific voter groups, and track changes in public opinion over time.

In addition to gathering quantitative data, polls and surveys can engage voters and build relationships. By asking for feedback and opinions, you can demonstrate that you value voter input and are committed to listening to their concerns. This can build trust and credibility with your voters and create a community around your campaigns.

Creating petitions on a website will enable you to mobilise support and generate momentum around particular issues. Polls, surveys, and petitions can generate media coverage and build buzz around your campaigns. By highlighting the results of polls and surveys, or the number of signatures on a petition, you can create a sense of momentum around the issues you care about.

Finally, polls, surveys, and petitions on your Labour website can support your email marketing campaign by gathering thousands of email addresses for voters and supporters. An email list allows you to communicate with your voters continually, involve supporters in volunteering door-knocking and leafletting efforts, and turn out the vote in your favour on election day.

Best email list-building strategies

No digital marketing technique has had the longevity of email marketing. While some marketing trends come and go, email has consistently remained the most powerful channel to deliver a marketing message to target audiences. Email is still the most valuable currency of the web. It would not be an exaggeration to say that almost everyone online has an active email address. As such, when it comes to connecting with your potential voters and supporters, there’s no channel with a broader reach than email.

Email Marketing aims to take a more targeted approach to contact voters and supporters. From an email list of 1000+ contacts, email marketing can allow you to build trust with your voters and tip an election in your favour. In future elections, you should strategically use email marketing to communicate your policies and values to potential voters effectively.

Email marketing offers several key advantages over other forms of communication, including its cost-effectiveness, scalability, and ability to provide real-time feedback through detailed analytics. Using A/B testing, automation, and segmentation, you can refine your messaging and optimise your campaign for maximum impact.

Moreover, email marketing allows you to reach potential voters wherever they are, whether at home, work, or on the go. With the rise of mobile devices, email has become an even more critical communication channel, with most people accessing their email on their smartphones.

Effective communication can make all the difference in closely fought elections and marginal seats, and email marketing provides a powerful way to connect with voters and drive maximum engagement.

In the following sections, we’ll explore why and how you can use email marketing strategies to win future elections and outmanoeuvre opposition parties. We’ll delve into the best practices for creating effective email campaigns and building email lists with thousands of email addresses.

Now that we understand the importance of building email lists let’s explore the best strategies to use against the opposition in 2023.

– Offer a lead magnet

A lead magnet is an incentive to potential voters in exchange for their email addresses. For example, you could allow voters to sign a petition to speak out against and protect local services being cut by an opposition-led council.

– Use social media

Social media platforms are a great way to reach potential voters and direct them to a landing page where they can sign up for the email list, such as a weekly campaign newsletter.

– Host events

You can host events and collect email addresses from attendees interested in your campaigns and policies.

– Use paid advertising

Paid advertising on platforms like Facebook can help you reach a broader audience and direct them to a landing page where they can sign up for your email list.

– Use website pop-ups

Website pop-ups can be an effective way to capture the attention of website visitors and encourage them to sign up for the email list.

– Partner with other organisations

You can partner with other organisations, such as trade unions or community groups, to reach a wider audience and encourage people to sign up for the email list.

You can build a targeted email list of voters in 2023 against opposition parties by using lead magnets, social media, events, paid advertising, website pop-ups, and partnerships with other organisations.

Bonus

In the proceeding sections, we’ve outlined why effective communication with potential voters is crucial, and one of the most effective ways to achieve this is through email marketing. One of the best services for you to use for your email marketing campaign is MailChimp.

MailChimp is a leading email marketing platform businesses, organisations, and political campaigns use worldwide. It is known for its ease of use, robust features, and affordability, making it a popular choice for those looking to reach a large audience with targeted messaging.

Here are some of the critical reasons why MailChimp is an excellent choice for running a successful email marketing campaign:

– Ease of Use

MailChimp is incredibly user-friendly, with a drag-and-drop interface that makes it easy to create professional-looking emails without coding or design skills. You can focus on crafting compelling messages and leave the technical details to MailChimp.

– Targeted Messaging

One of the most powerful features of MailChimp is its ability to segment email lists based on a range of criteria, including demographics, interests, and behaviour. You can tailor your messaging to specific groups of voters, making your emails more relevant and engaging.

– A/B Testing

MailChimp allows you to test different versions of your emails to see which performs better. This can be invaluable to optimise your messaging and increase engagement rates.

– Automation

MailChimp offers a range of automation features, including welcome emails. You can use these features to stay in touch with voters throughout the campaign, keeping your messaging fresh and engaging.

– Analytics

MailChimp provides detailed analytics to help you understand your emails’ performance. This includes open and click-through rates and more advanced metrics like subscriber engagement. These insights can be used to optimise campaigns and policy announcements and improve overall results.

MailChimp is an excellent choice to run a successful email marketing campaign against opposition parties in 2023. By using MailChimp to its fullest potential, you can substantially increase your chances of success in future elections.

Summary

We hope this article helped you to learn about the top website strategies you should use to promote polls, surveys and petitions in 2023.

If you liked this article, please subscribe to our service using the form below. We provide online training, video tutorials and guides via our blog, email and Zoom. Every week, you’ll get actionable tips on how to grow your electoral support using Labour digital marketing strategies.

Is there a tutorial or guide you would like our expert team to create for you? We would love to hear from you. Our team is available 24/7 to support you with your Labour Party website, digital marketing goals, and election strategies, and answer any questions via the contact page, WhatsApp chat, or email. You can also find us on Twitter.

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